I've worked with small to medium sized businesses for many years. There are several tell-tell signs that show up when a company is ready to outsource marketing to a professional. Here are my top 10 signs it's time to start outsourcing marketing for your small business. (And yes, these are all actual true 'pre-client' stories):
10. When asked about the last time you
updated your website, you said "Oh, you mean I'm supposed to UPDATE my website?"
9. The phrase "
Press Release" means conjours up images of Katie Couric getting out of jail.
8. Your
corporate logo was designed by your cousin's wife's friend's boyfriend - and you have no idea where he is, how to get in touch with him or if he's even alive.
7. You've ever used
VistaPrint free business cards and actually think they look good. (Clue: everybody knows you're too cheap to get real cards... their logo is on the back for goodness sake!)
6. You insist the printer use
Microsoft Publisher files and can't understand why your ClipArt images won't convert in to CMYK format!
5. You're idea of
spell-checking your writing is when you're friends at the chamber point out all the typos in your new brochure.
4. You've spent way too much money on
Google Adwords, only to realize your website doesn't have your phone number or email address listed anywhere.
3. You actually think the brochure you 'designed' using your home computer and printed out on your ink-jet printer looks 'professional'.
2. Your
small business marketing strategy is a 2-pronged approach: spend and pray.
1. You finally understand that what you don't know IS hurting you and it's time to
outsource your marketing!Whether it's time for a
contract graphic designer to work on your brochure, or you want to
outsource your marketing efforts lock, stock and barrel, it's important to work with a marketing pro who understands the unique things you face as a small business.
Don't keep making the same mistakes over and over. Ask for help! That's what I'm here for.
Contact me today for a free consultation. In about 30 minutes, I'll be able to give you a high-level assessment of where you are, some ideas for moving forward and a few great reasons to hire me!
