How I Helped A Cigar Lounge Smoke the Competition

So one of my latest clients is a new company called Fatty's Cigar Lounge. The approached me with the challenge of developing not only a new logo, website and collateral materials for their company, but something that would stand the test of time, yet be contemporary... something that would look good on the front of a building, on business cards and as an actual cigar wrapper for their 'custom' cigars.

As I began to work on this project, we found the old Alfred Hitchcock silhouette and that began to spark alot of interest on the part of my client, yet we needed more... we wanted style, sophistication and yet a casual tone. The result? A silhouetted logo icon with a nod to Mr Hitchcock, yet a style all his own. His name? Fatty.

You can see in this logo and the supporting art, I've created 2 different versions of the logo... one as the cigar wrapper that could be used in any number of applications and then the actual "Fatty's" icon. This gives the client alot of flexibility with their logo and at the same time keeps the corporate brand intact.

The new website should be launching the end of April, 2009. You can see the 'splash' page here. Just one more way I'm helping my clients 'smoke' the competition through great design and strategy.

Leveraging Outsourcing in Your Marketing Strategy

Social Networking as Part of Your Marketing Strategy

Outsourcing Your Marketing

In today's tough economic conditions, more and more companies are putting the ax to the marketing department, which is a tricky decision. On one hand, the company must be marketing well to survive. On the other hand, if budgets are tight, marcomm has always been the first to go.

For many small business, it's even tougher because they may not have even had a marketing department to begin with. They need the resources that a marketing director can bring to the table, but are unable to bring someone on board full time to do that. It's the age old problem of being too busy working IN your business to work ON your business.

Over the years, I've helped companies solve this problem in a couple of ways. Most companies that I've worked with approach me initially for a simple project, like a new website, logo, or some print collateral. Once they get to know me and find out what I can really provide, the relationship blossoms. Then the relationship can turn into more of a retainer based relationship where I'm not only providing marketing strategy and high-level advice, but also the nuts and bolts of implementing that strategy into the day-to-day operations of the business - on time and within a pre-determined budget.

So what does this mean for you? First of all, as a business owner, take 10 minutes today and think through what you COULD be doing if you had a marketing resource at your disposal... updating your website, writing and implementing press releases, updates marketing materials, measuring your current marketing strategies to see if they are really producing, etc. The list can go on and on. Once you're beginning to see the need, give me a call. I'd love to sit down and talk about how I could help your company go to the next level, without breaking the bank.

Matt Tommey launches new website for HeartFirst Ministries

Outsourced Marketing Director Matt Tommey worked with Woodstock, Georgia based International Ministry Organization HeartFirst Ministries to develop a new corporate identity and website.

HeartFirst Ministries approached Matt Tommey with the challenge of developing a contemporary corporate image, website and print collateral for their Woodstock, Georgia based ministry organization. The organization serves churches and ministries around the world through seminars, conferences and prophetic ministry. The website is the primary communications tool the company uses to keep in touch with prospective ministry partners around the world.

The new ministry website can be viewed at http://www.heartfirstministries.org along with the new logo.

Matt Tommey is a marketing guru with many years of award-winning marketing and design experience. Based in Acworth, Georgia, he works with clients on a monthly retainer or project basis depending on the need of his clientele. To find out more about Matt and his services, please visit http://www.matttommey.com/marketing.

Matt Tommey Launches New Website for G2 Funding Partners

Outsourced Marketing Director Matt Tommey worked with Woodstock, Georgia based grant writing firm G2 Funding Partners to develop a new corporate identity and website.

G2 Funding Partners approached Matt Tommey with the challenge of developing a contemporary corporate image, website and print collateral for their Woodstock, Georgia based grant writing firm. The firm works with a variety of non-profit organizations looking for help with grant writing and creative funding opportunities. The website is the primary communications tool the company uses to gain new clients.

The new corporate website can be viewed at http://www.g2fundingpartners.org along with the corporate logo.

Matt Tommey is a marketing guru with many years of award-winning marketing and design experience. Based in Acworth, Georgia, he works with clients on a monthly retainer or project basis depending on the need of his clientele. To find out more about Matt and his services, please visit http://www.matttommey.com/marketing.