Outsourcing Your Marketing

In today's tough economic conditions, more and more companies are putting the ax to the marketing department, which is a tricky decision. On one hand, the company must be marketing well to survive. On the other hand, if budgets are tight, marcomm has always been the first to go.

For many small business, it's even tougher because they may not have even had a marketing department to begin with. They need the resources that a marketing director can bring to the table, but are unable to bring someone on board full time to do that. It's the age old problem of being too busy working IN your business to work ON your business.

Over the years, I've helped companies solve this problem in a couple of ways. Most companies that I've worked with approach me initially for a simple project, like a new website, logo, or some print collateral. Once they get to know me and find out what I can really provide, the relationship blossoms. Then the relationship can turn into more of a retainer based relationship where I'm not only providing marketing strategy and high-level advice, but also the nuts and bolts of implementing that strategy into the day-to-day operations of the business - on time and within a pre-determined budget.

So what does this mean for you? First of all, as a business owner, take 10 minutes today and think through what you COULD be doing if you had a marketing resource at your disposal... updating your website, writing and implementing press releases, updates marketing materials, measuring your current marketing strategies to see if they are really producing, etc. The list can go on and on. Once you're beginning to see the need, give me a call. I'd love to sit down and talk about how I could help your company go to the next level, without breaking the bank.