80% Of All Marketing Fails... Do You Know the 20% That's Successful?

As we work with hundreds of small business each year, one thing remains the same... Call it a truism, a fact of life or just plain depressing, but the fact is 80% of marketing fails.

Knowing the 20% of YOUR marketing plan that's really producing for your business is a major key to having a profitable return on investment. However, we've found that most companies are in one of two categories: 1) they have no marketing materials and are "hoping for the best", or 2) they have decent marketing materials but have no clue how to get them out to the market place to work for them. Here are 2 incredible tips that can help you leverage your marketing dollars for maximum impact.

Track Your Leads
Keeping Up With Where Business Comes From

As I interact with many small business people in developing successfull marketing plans for their companies, one thing is almost always true... they NEVER track their leads. Ask your average business owner where their leads are coming from and most of the time you get a blank stare.

Starting a simple Excel spreadsheet of where your leads come from, how many you converted and what the average sale was for each lead is a great way to start. It costs nothing and can save you a bundle when it comes time to invest in your marketing budget next quarter.

Need Help Tracking Your Leads? Contact us at kairosdesigns.com/july2005.html

Target Your Best Prospects
Getting Specific with your Marketing Efforts

One of the questions I ask people alot is "Who's a good lead for you?". 90% of the time I hear one of two answers: 1) Everyone is a good lead for us or 2) Small Business Owners. Unless you know SPECIFICALLY who you're going after, you're wasting time and money.... thus the 80% rule. Developing your Unique Selling Proposition and Target Prospect Profile are a must when building a successful plan of action. It's not rocket science, but it does take some time. It's also not a bad
idea to get a "third party opinion", just to make sure you're on the right track.

Need Help Targeting Your Best Prospects? Contact us at kairosdesigns.com/july2005.html