Getting 7-20% Response Rates with Direct Mail

Did you know that Variable Digitial Printing Technology that allows you to leverage your marketing dollars in a huge way. Industry wide, this technology is being used in companies large and small, producing direct mail response rates from 7-20%. Sound too good to be true? Read on....

Using Personalization

Digital technology allows us to do things we've never been able to to before... bring the power of one-to-one marketing to direct mail. Through mining literally thousands of databases, we are able to find information on prospective customers. Using this information within a direct mail campaign is invaluable when it comes to leveraging higher response rates.

Personalization can include using a name, title, business name, industry... the list goes on. This immediately grabs the attention of the reader and causes them to want to look further. In addition, statistically is increases the response rates almost 10 times over static printing where there is no personalization. Visit the link below to find out more.


Color vs Black & White: Does it really matter?

Many small businesses will print simple letters and postcards out on their office printers, mail them out and hope for the best. Most of the time, these wasted efforts produce little to no results. Which brings us to the question, "Does Color Really Matter?"

Using color in a direct mail project is very important. In fact, statistically, color increases your response rates by at least double in static campaigns (where everyone gets the same thing) and triples your response rates in variable campaigns. This is a simple change that can yeild major results in your campaigns.


The Offer: Make 'em an Offer they can't refuse!

Lastly, one of the most important things you can do to leverage higher response rates in your direct mail campaigns is using an offer. This could be a complimentary item, a discount on services, a first time customer discount, free with a purchase of... the list goes on. The important thing is to use one! Statistically, using an offer doubles the rate of response in color, variable direct mail. That's HUGE!

Be creative with your offers and make sure it's something your prospect wants. Again, on of the cool things about using variable digital printing is that you could literally send out a run of 1000 postcards and everyone have a different offer, based on the demographic of who you were trying to reach.