Starting a Kick-Butt Marketing Plan

Working with small business all across the country for the past 3 years and allowed me to see so much junk masquerading as marketing, it's not even funny. And then people wonder why their foolproof marketing disaster didn't produce results. I wonder?

Funny enough, as I begin this blog, I was just in a client's office this past week here in Atlanta. They are about a 5 million dollar technology company and great at what they do. However, marketing has never been a strong point for them because it 'costs too much'.

So I was called in to consult on a new project last week. After becoming friendly with the new rep heading up the project, he said "come in here" for a second. We walked into the storage room where I saw 10,000 11x17 full color brochures stacked in boxes, along with several other collateral pieces. "All of these are obsolete" he said. In fact, they were getting ready to throw them all out and do something new. This was due to the fact, he went on to explain, that the brochures were developed in a departmental vaccum and were not a part of a comprehensive corporate marketing strategy. The worst part was... they cost roughly .$75/per and they were printed last year. That's $7500 down the drain... so long, farewell and goodbye. They might as well have thrown it out the window.

This is a perfect example of why companies NEED, MUST HAVE and CANNOT DO WITHOUT a Kick-Butt Marketing plan. I'm passionate about not only helping companies have GREAT marketing collateral, but also having a solid strategy by which to get it to the marketplace. That's what this blog is all about... bringing you our thoughts on having a Kick-Butt Marketing strategy for your business.

Check back often! Matt